J.D. Power and Associates Reports: Among Kitchen Appliance Brands, Bosch, Kenmore Elite, LG, Samsung and Whirlpool ...Wednesday, October 1, 2008 @ 8:00AM Bosch, Kenmore Elite, LG, Samsung and Whirlpool Gold rank highest in satisfying customers with major kitchen appliances in their respective segments, according to the J.D. Power and Associates 2008 Kitchen Appliances Study released today.
Guest Comment: Ads versus the customer voice- who wins?Wednesday, May 21, 2008 @ 5:06AMToday, advertising is so ubiquitous that it becomes ignored. Ironically, the oldest form of ‘advertising’ – word of mouth – sounds fresh, modern, and – more importantly – trustworthy and credible. Chief Marketing Officer of Bazaarvoice Sam Decker shares how online brands are increasingly using their customers’ word of mouth to fuel traditional advertising.